DMC Development and Operation Workshop / 16 hrs.

Objective: To understand the basics of DMCs, their various models and best practices in the operation of the MICE Industry, as well as Leisure.

Event Design with CANVAS Methodology Workshop (developed in conjunction with the Monterrey Tourism Cluster) / 8 hrs.

Objective: To apply the CANVAS event design methodology, a process that is revolutionizing the world of meetings.

Destination Management Workshop / 8hrs.

Objective: To recognize the context of national and international tourism activity and the fundamental components of the destination management system.

Meetings Industry Management Workshop / 8 hrs.

Objective: To understand the fundamentals of the Meetings Industry, as well as the importance of the value chain and its roles.

Workshop on Attraction of Events and Venue Applications / 12 hrs.

Objective: To develop strategies for attracting events and venue applications, knowledge of sales cycles, databases, identification of decision makers and application of best practices.

Quarterly Strategic Planning Workshop  / 8 hours.

Objective: To provide strategic planning tools and methodology for a successful quarter; support in the development of the quarterly plan.